Kim Jayde, the self-proclaimed sneaker queen and popular culture influencer, has taken street culture mainstream.
The popular YouTuber’s Kickin’ It with Kim Jayde will be getting a Broadcast Edition launching on DStv this week.
Bravo Africa, channel 124, will air the new series that’s based on Jayde’s third online season. The eight-part show will move between Johannesburg, Cape Town, Durban, New York and Los Angeles with conversations around sneakers, fashion, music and creativity with guests.
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Joburg, Cape Town, New York and LA
What started as a niche online series around sneaker culture has grown into something much broader, with the new season spending more time exploring the people behind the brands, the realities of creative careers and the business of building cultural influence in an industry where trends change almost weekly.
Kim spoke to IOL, saying, “She began working in television nearly a decade ago before building her own independent brand online. “The fact that I’m back on DStv is a really big deal because I actually started my career on MTV Base and MTV Africa in 2016.”
“Now 10 years later, it’s becoming full circle to be back on DStv, but the fact that it’s now my intellectual property, I own the content, and I’m not only hosting and creating, but I’m also producing and directing the entire season on my own. That’s a really big deal for me.”
Kickin’ It with Kim Jayde will broadcast on Bravo Africa.
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