If you’ve wandered through the Waterfront, Sandton City, or Rosebank lately, chances are you’ve seen the signature Tashas décor and aroma of freshly brewed coffee. Now, South Africa’s beloved all-day dining brand is stepping onto the global stage, with bold plans to expand into the United Arab Emirates (UAE).
The R480-million (AED100 million) venture signals Tashas’ ambition to compete on an international scale, following in the footsteps of fellow South African success story Nando’s. Over the next two years, the group plans to open up to ten new outlets across Dubai, Abu Dhabi, Sharjah, Al Ain, Ras Al Khaimah, and Nad Al Sheba.
Prime UAE Locations and Strategic Growth
In partnership with Arab developer Arada, Tashas aims to secure high-footfall, downtown locations. Natasha Sideris, founder and group CEO, says the expansion is timed with population growth driven by UAE Golden Visa programmes.
“Tashas all-day dining concepts cater to a broad demographic in Dubai and Abu Dhabi,” says Sideris. “We’re strategically located to attract strong footfall throughout the day. And we like to keep our South African roots alive, with 50% of our initial staff coming from home.”
Social media has reacted positively to the news, with South Africans praising the brand for creating international opportunities while exporting local culture. Many are excited at the chance to work abroad in a familiar, high-quality dining environment.
Work-Abroad Opportunities and Staff Benefits
Tashas’ expansion is about more than food, it’s a chance for South African employees to gain global experience. Staff relocating to the UAE receive hotel accommodation, a starter package including a local SIM card, and guidance on settling in. In the UK, Tashas supports visa applications and even provides English lessons where needed.
“The opportunity to work in Dubai or Abu Dhabi while retaining a connection to South Africa is incredible,” notes one staff member on LinkedIn. “It’s a win for career growth and exposure to international hospitality standards.”
Tashas’ International Ambitions
With locations now spanning South Africa, the UK, Saudi Arabia, and soon the UAE, Tashas is positioning itself as a globally recognized café and restaurant brand. Its focus on accessible, premium dining, paired with the warmth of South African hospitality—sets it apart in a crowded international market.
Natasha Sideris highlights that Tashas’ expansion is not just about growth, but about cultural exchange: “We bring South African food and service ethos to international markets. It’s about making sure our staff and our guests experience the best of both worlds.”
Bringing South African Roots Abroad
Tashas’ move overseas underscores the growing trend of South African brands gaining international recognition while investing in local talent. It’s a story of homegrown ambition, smart partnerships, and the potential for cultural impact far beyond national borders.
With the first UAE restaurants set to open this December, South Africans are watching eagerly, not just for the coffee and brunches, but for the career opportunities and cultural footprint that Tashas is bringing along.
{Source: The South African}
Featured Image: X {@shauntrennery}
