In the age of social media and digital connectivity, our online habits have evolved in fascinating ways. Among these behaviours is a relatively new term: bloomscrolling.
Though not as widely known as other digital habits, bloomscrolling is gaining attention for its unique characteristics and potential impact on our well-being.
Here’s everything you need to know about bloomscrolling.
What is bloomscrolling?
Bloomscrolling refers to the act of endlessly scrolling through social media feeds, websites, or online content with the anticipation of discovering something beautiful, inspiring, or interesting.
The word “bloom” suggests a gradual unfolding or blossoming—much like a flower slowly opening. This is symbolic of the way users explore content that brings joy, curiosity, or aesthetic pleasure.
Unlike aimless browsing, bloomscrolling is often motivated by a desire for positive stimulation, discovery, and visual or emotional beauty. It’s a way to unwind, find inspiration, or simply enjoy a flow of pleasant content.
How is bloomscrolling different from other online behaviours?
- Compared to doomscrolling: While doomscrolling involves compulsively consuming negative or distressing news, bloomscrolling is centered around positive, uplifting, or aesthetically pleasing content.
- Compared to general social media scrolling: Bloomscrolling places an emphasis on the pursuit of beauty and wonder, often with a more intentional or hopeful mindset.
- In terms of emotional impact: Bloomscrolling can boost mood, inspire creativity, or provide a calming break, whereas doomscrolling often leads to anxiety or despair.
The appeal of bloomscrolling
People engage in bloomscrolling for several reasons:
- Escapism: To temporarily escape from stress or routine by immersing themselves in beautiful visuals.
- Inspiration: To gather ideas for art, fashion, travel, or self-improvement.
- Relaxation: As a calming activity that fosters a sense of wonder and delight.
- Curiosity: To discover new trends, cultures, or creative expressions.
The pros of bloomscrolling
1. It is mood boosting. Exposure to inspiring content can elevate your mood and foster positivity.
2. It offers creativity and inspiration. Seeing beautiful images or stories can spark your own creativity.
3. It can foster mindfulness and relaxation. Mindful browsing can serve as a form of meditation, helping you stay present.
4. It can help to expand your perspective. Discovering diverse cultures and ideas broadens your horizons.
The cons and risks of bloomscrolling
1. It can be a time drainer. Like any endless scrolling activity, it can become time-consuming and interfere with productivity.
2. It is a source of overstimulation. Excessive exposure to visually stimulating content may lead to sensory overload.
3. It can give rise to unrealistic expectations. Comparing oneself to curated content can affect self-esteem.
4. It can cause digital fatigue. Prolonged use may contribute to overall digital fatigue or burnout.
Tips for healthy bloomscolling
To make the most of bloomscrolling while avoiding pitfalls:
- Set time limits: Use timers or app controls to prevent excessive scrolling.
- Curate your feed: Follow accounts and pages that genuinely inspire or uplift you.
- Practice mindfulness: Be aware of your emotional state and take breaks if you feel overwhelmed.
- Balance with other activities: Combine digital inspiration with offline activities like nature walks or creative pursuits.
- Avoid comparison: Remember that online content is often curated.
Is bloomscrolling for everyone?
While many find bloomscrolling a delightful and inspiring activity, it’s not for everyone. Some people may find it distracting or emotionally draining if they’re prone to comparison or perfectionism. Like any activity, moderation and self-awareness are key.
Ultimately, it’s important to balance bloomscrolling with real-world experiences and offline connections to maintain overall well-being.
Embrace it as a gentle journey through the digital garden…one that nurtures your curiosity and joy.
Also see: Inside Australia’s Under-16 Social Media Ban, A Bold Move the World Can’t Ignore
