Parasocial relationships have become a common part of modern life, with many people forming strong connections to celebrities, athletes, musicians and online creators they admire. While these bonds may be one-sided, experts say they can sometimes have a surprisingly positive effect on mental well-being.
Also see: How worshipping celebrities can impact your mental health
The birth of parasocial relationships
Psychology Today explains that the term was coined in 1956 by psychologists Donald Horton and R. Richard Wohl following the popularisation of television. According to their findings, television viewers frequently formed emotional bonds with on-screen characters despite having no real-life interaction with them.
Benefits of parasocial relationships
While they are often associated with fandom culture, Cleveland Clinic states that parasocial relationships can also offer emotional and psychological benefits.
1. Positive role models can inspire healthy habits
One of the biggest advantages of parasocial relationships is the opportunity to learn from people we admire.
Whether it’s a sports star’s dedication to training or an entrepreneur’s work ethic, observing these qualities can motivate people to make positive changes in their own lives, notes Cleveland Clinic.
Many people find inspiration in public figures who encourage them to work harder, pursue goals, or adopt healthier habits.
2. A source of comfort during lonely times
The above-mentioned health and wellness publication notes that feeling connected to someone, even from a distance, can provide a sense of companionship.
Mental health experts note that parasocial relationships may help ease feelings of loneliness, particularly for people who are isolated or struggle with social anxiety.
This became especially noticeable during the COVID-19 lockdowns, when many people spent long periods away from their loved ones. Following familiar personalities online, watching favourite shows, or engaging with creators offered a sense of connection during an uncertain time.
Also see: Dating in the digital age – how social media is affecting relationships
3. They encourage learning and creativity
Parasocial relationships can also spark curiosity and personal growth, says Cleveland Clinic.
Fans often explore new hobbies, skills, or interests because of the people they admire. Someone might start learning a new language, experimenting with creative writing, or trying a new activity after being inspired by a favourite celebrity, artist, or fictional character.
In many cases, these connections help people discover interests they may never have explored otherwise.
4. Feeling understood and represented
Seeing public figures openly discuss their experiences can be deeply meaningful.
For some, hearing a celebrity speak about challenges such as illness, recovery, or personal struggles can help them feel less alone. It can also offer reassurance that others have faced similar obstacles and found ways to navigate them.
Even though the relationship is not mutual, these moments can provide validation and encourage self-acceptance.
5. Living through extraordinary experiences
Most people will never walk a red carpet, headline a world tour, or become a bestselling author. Yet following someone who achieves those milestones can create a sense of shared excitement.
The information hub notes that fans often celebrate successes, milestones, and achievements alongside the people they admire. In a way, parasocial relationships allow individuals to glimpse those extraordinary journeys from the sidelines.
Also see: The psychology behind comfort TV and why we rewatch shows
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