Multi-billionaire entrepreneur and singer Rihanna is set to launch her new haircare line called Fenty Hair.
The Barbadian business mogul who is known for her makeup range that is inclusive to all skin tones Fenty Beauty has introduced yet another business venture, and even though fans wonder when she will release another album Rihanna is working on building her brand.
Back in 2018, the singer launched her lingerie brand Savage X Fenty which included a lot of appearances of industry models and celebrities after the success of the line she later launched Fenty Skin in 2020 which is also available in South Africa.
During the launch of her new foundation shade Soft’Lit in California X (previously known as Twitter) users shaded beauty influencer Mihali Ndamase for editing pictures of herself with the singer in them at the launch causing users to shade the influencer for being shady.
Taking to her Instagram the singer announced the news with the caption, “A new family is moving in! @fentyhair is pulling up and it’s time to finally have the hair experience you’ve been waiting for. You know how much switching my hair up matters to me. I’ve had almost every texture, colour, and length, from weaves to braids to natural- so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style.”
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Many users were excited by this announcement with some South African influencers jumping into the comment section to share their thoughts.
Love Island season 1 winner South Africa Thimna Shooto said: “They’re about to harass you about your “real hair” sis get ready.”
Another user commented: “Clean us out, we’ll allow.”
Also see: Mihali Ndamase and Linda Mtoba stun at Fenty Beauty event
