It is time to start looking at your business like the brand that it is. Develop your business by building awareness around your product and never be shy or apologetic to consistently put your brand name out there.
Some people these days buy products because of the brand and not the product, the more you put your name out there, the more people recognise it when they see it elsewhere. According to Hootsuit, these are some ideas you can do to keep your brand name consistent on social media:
Work on strategy
What do you want your page to say about your business? What content would attract your target market? It is important to stick to your brand identity.
Establish your social media accounts
Your page must have all the updated information about your business including contact details and once you start inviting people to your page constantly update your page with information. Do not limit your page with only business information but include related news as well to keep it interesting.
Understand your competitors
You need to understand crossing over to social media, you don’t only compete with small businesses but big businesses too. Study them and see how you can better sell your products on social media by conducting a competitive analysis to see what works and what doesn’t.
Building long term relationships
It’s important to build customer relations with social media clients in order to build long term relationships, select days to do customer appreciation posts to keep them motivated.
3 Apps that can help boost your brand image
Facebook – according to research this app remains to be number one, and friendly to grow any type of brands. Its multi use can even help you open an online shop with an audience of over billions of users.
Instagram – Your product has to be visually appealing, fashion, make-up, launching of products do well on Instagram. Consistency is the key.
Twitter – Dedication and keeping up with trends that align with your brand to gain clients is the name of the game on this app.
Plan your media content by having a social media content calendar, make sure to include:
- The type of content you’ll be posting (e.g. blog post, image, infographic, etc.)
- The date you’ll be posting it.
- The social network you’ll be posting to.
- A link to the content (if applicable).
- A brief description of the content.
- Copy to include in the post body.
- Any campaigns, special holidays, or important dates to be aware of.
- All links, tags, or hashtags you want to include in the post.
Also see:A few business ideas you can do
