January sees numerous graduates, matriculants and other job seekers attempting to enter the workforce; but it is not always easy to get past the application stage.
Claire Cobbledick, marketing head of Gumtree, shares some unique challenges that you should be aware of when applying for a job online.
An unprofessional CV
A professional, well-presented CV is the first and only clue as to who you are. You don’t have to follow a strict template or be fancy. Unless you are a graphic designer, avoid using lots of different colours, borders and fonts – keep the template clean and use verbal skills to impress.
Not including a cover letter
When you are applying online, it’s very easy to just click and send your CV over and over again. Don’t be tempted to do that. Treat each application with due attention and care. Write a personal message to the employer stating why you would like to work the company and why you feel you are the right person for the job.
Not backing up what you say
Just because you don’t have formal work experience, doesn’t mean that you have no experience. If you are a matriculant, tell the employer what you enjoyed doing in school. Being a team captain, entrusted with the tuck shop kitty, standing up and doing a speech at assembly – these all reveal a bit about your personality, and you can use them to back up what you are saying. It’s not enough to simply say that you are hardworking – give an example of a time where you’ve worked really hard.
Not being careful about social media
These days, many employers will do a quick Google search of candidates. If your Facebook page pops up and your profile picture is of you having rounds and rounds of tequila shots at your birthday party, some employers may take offence. Rants on Twitter or public forums can be similarly off-putting, so put your best foot forward from the start.
Not reading the ad carefully
The biggest complaint most employers have is that job seekers do not read the ads of the jobs they are applying for. Desperation drives job seekers to send their CVs to every single job posting in the hopes of finding employment. Focus on creating the most comprehensive and accurate application for the jobs that you are qualified for.
Only focusing on jobs that are listed
Many companies actually look for candidates to approach. Creating a job seeker profile increases your chances. Use this to gain as much exposure as you can. There’s no telling what can happen.
Cobbledick advises job seekers to keep trying. “Unemployment figures may paint a grim picture, but there are great opportunities out there. Keep persisting and networking. Visit online resources for job seekers. Your dream job could be right around the corner.”
