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Rihanna launches SavagexFenty

by Kwanele Mathebula
Rihanna

The queen of everything Rihanna has finally launched her lingerie collection Savage x Fenty last night. The star teased the collection a few weeks ago on her social media and had fans excited to get their hands on it. In an exclusive interview with Vogue magazine, the Diamonds singer revealed that the 90 piece collection will comprise of lingerie, sleepwear, and accessories, including four capsule collections within the main line.

On why women should wear lingerie, Rihanna said “women should be wearing lingerie for their damn selves. I can only hope to encourage confidence and strength by showing lingerie in another light. You don’t have to stick to one personality with lingerie; it’s fun to play around. You can be cute and playful one week and a black widow next week. You can take risks with lingerie. I want people to wear Savage x Fenty and think, I’m a bad bitch. I want women to own their beauty.”

The range will emphasize body positivity by including bras available from sizes 32A to 44DD, with lingerie, undies, and loungewear coming in sizes from XS to 3XL.

Here’s a look inside the launch.

‘SAVAGE X FENTY’ OUT NOW! ? #Riri #Rihanna #SavageXFenty #FentyBeauty #Work #LoveOnTheBrain #BitchBetterHaveMyMoney #Diamonds #WeFoundLove #Oceans8 #Umbrella #Stay #OnlyGirl

A post shared by All celebrities ? (@allcelebsnow) on May 10, 2018 at 10:48pm PDT

#rihanna #slickwoods #savage #popupshop #savagexfenty #savagefentybyrihanna #nyc

A post shared by bajans4rihanna (@bajans4rihanna) on May 10, 2018 at 10:48pm PDT

SEE PICS: Inside Rihanna’s Diamond Ball

Rihanna at @savagexfenty launch in NYC ❤ @badgalriri #rihanna #savagexfenty #Rihanna #SavageXFenty lingerie launch in NYC ? (?: Robert Kamau/ @gettyimages)—(?: @deexfenty) #belinternational #beautiful #sweetnessroyal #lingeriesexy we have been waiting for this moment. #blackexcellence #blackgirlmagic Rihanna at @savagexfenty launch in NYC ❤ @badgalriri #rihanna #savagexfenty

A post shared by BEL (@belinternational) on May 10, 2018 at 10:14pm PDT

Here’s a look at some of the pieces in the collection.

#DAMN. 5 dayz! | SAVAGEX.com | @badgalriri ?

A post shared by SAVAGE X FENTY (@savagexfenty) on May 6, 2018 at 12:38pm PDT

SEE ALSO: WATCH: Rihanna’s 10-minute face beat guide

#DAMN. 5 dayz! | SAVAGEX.com | @badgalriri ?

A post shared by SAVAGE X FENTY (@savagexfenty) on May 6, 2018 at 12:38pm PDT

#DAMN @iam____mo in this set, tho! ?| 7 dayz | SAVAGEX.com

A post shared by SAVAGE X FENTY (@savagexfenty) on May 4, 2018 at 2:51pm PDT

SEE ALSO: Rihanna’s two billion milestone achievement

DAMN girl. Get ready to shop the #DAMN collection in 10 dayz! | #savagexfenty

A post shared by SAVAGE X FENTY (@savagexfenty) on May 1, 2018 at 10:19am PDT

X stands for ALL | MAY.11.2018 | SAVAGEX.com | cc: @audreylittie

A post shared by SAVAGE X FENTY (@savagexfenty) on Apr 29, 2018 at 10:17am PDT

SEE PICS: Rihanna’s lavish dirty thirty!

ONE WEEK TIL WE’RE ALL IN #SAVAGEX !! Keepin it cozy in my #OnTheReg T-shirt bra @savagexfenty MAY.11.2018

A post shared by badgalriri (@badgalriri) on May 4, 2018 at 10:46am PDT

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