Kim Kardashian Pushes Boundaries Again with Skims’ Hairy Thongs
Just when we thought the fashion world had seen it all, Kim Kardashian proves there’s always room for more… eyebrow-raising innovation. On Tuesday, October 14, the Skims founder unveiled her latest creation: hairy thongs, officially dubbed “artificial pubic hair” and the internet hasn’t stopped talking.
The launch came with a retro, 70s-style Instagram video asking the cheeky question: “Does the carpet match the drapes?” Translation: is your hair “up top” the same as your “down there”? It’s a playful nod to a topic Hollywood has tiptoed around for decades: natural body hair.
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From Taboo to Trend
For years, public perception treated pubic hair like a hygiene faux pas. Waxing, shaving, or laser removal became the default standard, and anything else sparked gasps or judgment. Now, Kardashian—ever the disruptor—has flipped the script. Her new Skims launch puts bushy underwear front and center, daring fashion enthusiasts to embrace what was once off-limits.
The thongs themselves are, as fans noted, bizarre yet oddly meticulous. Think strips of “hair” meticulously attached to a G-string, creating the illusion of a natural, if artificial, look. And yes, it comes in multiple shades to match diverse tastes. The pricing? US $32 (around R554). Not cheap for a minimal thong, but the hype, exclusivity, and novelty are clearly worth it for many buyers.
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Social Media Reacts: Shock, Laughter, and Curiosity
As expected, reactions were a mix of disbelief and amusement. One fan joked:
“I feel like it’s to make fun of Kourtney.”
A nod to Kourtney Kardashian, who has long embraced natural grooming choices, famously even having Scott Disick shave her on reality TV. Another quipped:
“I want underwear with hair said no one EVER!”
Yet for some, the thongs are exactly the kind of edgy, playful fashion statement they’ve been waiting for—proof that the kink community is already lining up.
The Kardashian Effect
It’s worth noting that when it comes to product launches, Kris Jenner’s data-driven mothering of the brand cannot be underestimated. Whether it’s dust, nude bodysuits, or now faux pubic hair, she knows what sells. Unsurprisingly, the thongs sold out almost immediately, proving that no matter how outrageous the concept, a Kardashian stamp guarantees attention—and revenue.
Fashion or Prank?
In the end, these Skims hairy thongs are more than a novelty, they’re a cultural commentary. They challenge long-standing beauty norms, blur the lines between humor and haute couture, and continue the Kardashian tradition of mixing controversy with commerce.
Somewhere in Calabasas, Kim Kardashian is counting the profits while the rest of us scroll, gasp, and wonder: is this underwear… or performance art?
Source: IOL
Featured Image: X{@designtaxi}
