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2026 Travel trends: Discover the new rules of wanderlust

by Staff Bona
pexels-lara-jameson-8828439
Image Credit: Pexels

Skip the generic bucket lists and cookie-cutter itineraries, travelling in 2026 is set to be bolder, deeply personal and unapologetically purpose-driven. Whether you are chasing adventure, nostalgia, serenity or a storyline from your favourite series, the world is ready, and increasingly tailor-made, for you. These key travel trends will shape how you explore the world this year.

Purpose-driven and personalised travel

Most people want trips that align with their interests or identity. Travellers are chasing passion pursuits, from music and food pilgrimages to sport-led fan voyages. Increasingly, travel is seen as a way to celebrate yourself, not only to mark traditional milestones.

Nostalgic traveling

Nostalgia is becoming a growing drive to travel. Most people are revisiting places tied to personal memories, especially now that technology can pinpoint exact photo locations and recreate moments from years past. After all, nostalgia wins.

The flexible foundation

Underpinning it all is flexibility. Longer stays, open-date bookings, hotel hopping within a single city and itineraries that respond to mood rather than rigid plans are becoming the norm. The world is opening up in ways that feel more meaningful and more you than ever. Time to plan your next big adventure this new year.

Wellness and levelling up

Wellness is levelling up, with a focus on skin health, wellness tech, thermal rituals and personalised treatments. Travels that include retreats offer more than rest, combining high-tech diagnostics, such as DNA or microbiome testing, with restorative experiences that help you return feeling truly reset.

Multi-generational family travels

Family travel is shifting, with rising demand for multi-generational holidays where grandparents, parents, children and extended family travel together. Accommodation, transport and experiences are adapting, from family suites and child-friendly activities to simpler logistics that make moving as a group easier.

Feature Image: Pexels

Compiled by Roshaan Patel

First published on Woman and Home

Also see: The soft wellness era: Prioritising gentle routines over harsh resolutions

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