Meet Lerato Tikwayo, the embodiment of the Sta-Sof-Fro #WearYou movement


More than just the brand ambassador of Sta-Sof-Fro, Lerato Tikwayo truly lives and celebrates #versastyle.

Called the “mother of brands”, Lerato Tikwayo has a passion for building meaningful experiences between brands and their users. With an Honours Degree in Strategic Brand Communication from Vega, Lerato worked with various international companies before joining the team at AMKA.

She was especially excited by the #WearYou campaign that was created by women for women. “We engage with women, even at a tertiary level, who are preparing to start their adult journeys and need guidance,” says Lerato.

More and more women, just like Lerato, are embracing who they are with confidence, Sta-Sof-Fro and the #WearYou movement.

What is the #WearYou movement?

The Sta-Sof-Fro #WearYou movement celebrates the #versastyle of real women living in the real world. The aim of the movement is to equip women with life skills that they need to make the right decisions.

Through these decisions and changes, they not only shape and change their own lives with confidence, but also of those around them.

Sta-Sof-Fro: trusted, celebrated and respected

Since the 1960s, Sta-Sof-Fro has been a trusted, celebrated and respected hair and fashion brand in African markets.

Its complete haircare range covers majority of hair and beauty needs, from treatments and aftercare to skincare. Through its campaigns for women and by women, Sta-Sof-Fro is paying it forward in the community.

For more information on the #WearYou campaign and Sta-Sof-Fro products, visit the Sta-Sof-Fro website.