Cosmetics pass through your body and into your bloodstream and breast milk…
In 2017, a study* revealed that French women use 16 beauty products a day! Over almost 50 years of life, this would correspond to 300kg of products being absorbed by the skin. You could never imagine where your cosmetics could end up… in your blood, your urine and even your maternal milk! How long do you keep these molecules in your body? No one knows, but the studies are unanimous: we are all polluted.
Now that you know… what could you do? Probably like us…the absolute priority is to use the most biodegradable ingredients possible. And therefore obviously, ingredients of natural origin. 100% certified by independent organisations. This is our commitment without any exceptions.
*Study carried out by the University of Western Brittany on “The probabilistic evaluation of the French population’s exposure to cosmetic products”.
Our trademark is the formula.
Novexpert is first and foremost a research centre run by scientists. As they are the ones who run Novexpert it is easy to tell what their priorities are. They make products that conform to their scientific convictions. Not to marketing.
Our muse is the formula. The most emblematic of these is Novaxyline, which has been awarded an exclusive patent. Inspired by the mystery of the Okinawa centenarians, this anti-ageing active ingredient uses a very advanced technology: epigenetics, which measures the intimate link between environment and gene activity.
Let’s be clear: we create the products we dream of in the hope that you will share our taste and our high standards. The path to great effectiveness often involves very high concentrations: 25% of a vitamin C complex, 3.2% of pure hyaluronic acid… Less talk, more numbers.
Your skin is sensitive, hypersensitive
More than 50% of women worldwide claim to have sensitive skin. For a minority, reactive skin has become the norm. This fact lies at the heart of the Laboratoires Novexpert formulation charter.
You are perhaps not aware but European rules require brands to mention the added allergens over a certain threshold on their packaging. The total number is 26* and these allergens are often present. Novexpert’s engagement is clear: you will not find any allergens on our list of ingredients.
Why do things half-heartedly? With the exception of Lip’Up, all Novexpert products are hypoallergenic. An additional guarantee? No, an obligation for Novexpert.
You should no longer have to give up certain products because you are pregnant.
We are accountable to you, and that means putting ourselves constantly and entirely in your shoes. Whatever your situation, you shouldn’t need to question our formulas. The entire range of Novexpert skincare has no precautions or warnings for pregnant or breastfeeding women. It’s clearly written in black and white.
French know-how, formulated by doctors
Everything is conceived of and made in France.
Every time we return from a trip we marvel at the uniqueness of our world. France occupies a very special place when it comes to beauty and we naturally draw on its excellence through universities, researchers and technicians. But also through craftsmen, creators and sometimes artists… Rest assured, everything is conceived of and made in France.
Power to the researchers
Only science guides our choices
Before becoming a brand, Novexpert is first and foremost a research centre. A sanctuary for researchers and doctors, whose priorities and formulas reflect their scientific beliefs not the marketing trends. At Novexpert, the power lies with those who create the formulas not those who dress them up to sell them.
Everything is IN the product not in the packaging.
Hyaluronic Acid Line – volume and anti-aging
Vitamin C Line – radiance and anti-aging
Omegas Line – nutrition and anti-aging
Magnesium Line – sensitive and anti-aging
Trio-Zinc Line – Anti-imperfections and anti-aging
Green Tea Polyphenol Line – dark spot correction and anti-aging
Por-Collagen Line – anti-wrinkles and anti-aging
Pro-Melanin Line – healthy glow and antiaging.
For more information and to shop online: https://novexpert.co.za/shop/