A new wave of sophistication, art and fashion is making a splash in the world of swim and leisurewear as BAYE London emerges onto the scene. Founded by South African-born designer Kerry Sykes, BAYE London promises to revolutionise the way women experience the joys of summer with its thoughtfully crafted swimwear and leisurewear collections.
The story of BAYE London began with a spirited dialogue among Sykes and a close-knit circle of friends while on holiday. Fueled by the desire to redefine the swimwear industry, Sykes envisioned a brand that not only championed comfort and quality but also celebrates the diverse beauty of women. Hervision has translated into an exquisite range of swimwear and leisurewear that echoes the vibrancy of African artistry, showcasing captivating Protea blooms and lively animal prints that reflect the brand’s spirited essence.
“Every woman deserves to feel extraordinary in her own skin, to celebrate her uniqueness and revel in a summer state of mind,” says Sykes, founder and CEO of BAYE London. “Our swim and leisurewear are an ode to the diverse forms of beauty that exist within every woman and we have worked hard to create a range that women can wear feeling quietly confident and beautiful in their skin.”
Launching in March 2024, BAYE London offers conscious fashion, with each piece designed to offer a luxurious feel, made from fabrics that are figure-flattering, as well as sun cream, oil and ultra chlorine resistant.
As BAYE London prepares to unveil its collection at a launch event in Cape Town on 14 March 2024, it is set to redefine the narrative of swim and leisurewear, inviting women across the globe to immerse themselves in an alluring tapestry of fashion, art, sustainability and body positivity.
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