One of South Africa’s prominent sports brands, Reebok, is making its way to the Mother City to promise its people a good time.
Just like many of its competitors, the Reebok brand has had quite a significant impact on the hip hop culture. However, the famous sports brand is reclaiming its position “as they pay homage to hip hop” with their upcoming event, Back Like We Never Left, within the South African hip hop streets.
The sports and streetwear brand took to Instagram to announce their comeback stating, “Allow us to reintroduce ourselves ?. We’ve been part of hip hop culture since the ’80s, and now We’re Back Like We Never Left.”
While mentioning that they would be taking back their crown within the iconic hip hop moments, the sports brand also mentioned the event would be taking place during the festive season: “This December, we’re reintroducing ourselves to SA and showcasing our contribution to the most iconic hip hop moments over the decades.”
Attendees were told to get amped up as the event promises “electrifying performances, game-changing collabs, and immersive workshops that pay homage to hip hop and our authentic place in the culture.”
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Reebok has centred this event to claim back its position as a central figure in the South African hip hop movement. According to the SA Music News, Reebok has had an impact in the game since the 1980s, further stating that “over the decades, Reebok has stood shoulder to shoulder with trailblazers and pioneers in the hip hop scene.”
The SA Music Magazine states that the event is a VIP pass that is dedicated to exploring the some of the most crucial and memorable eras that have mould hip hop over the past 5 decades. This exclusive event invites all creatives and hip hop heads to witness as Reebok hosts this groundbreaking celebration that allows everyone to “immerse themselves into the culture.”
Performances set for the event include some of Mzansi’s iconic names such as Bravo Le Roux, Nadia Nakai, Blxckie, Youngsta CPT and many others.
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The celebration is set to take place at Alley Cape Town on the 7 December 2023. Access to Back Like We Never Left is free, with the requirement that all those who wish to attend register online for their tickets to the event.
Also see: Ebubeleni Festival is back and better
