After building buzz worldwide with over 850 million solo streams, South African rap sensation Nasty C presents his highly anticipated fourth full-length album, I Love It Here, out today via Def Jam Recordings.
Infusing hip-hop with African flavour and a fiery sense of soul, this 19-track opus cements Nasty C as a global phenomenon with an uncanny ability to balance a myriad of vibes, styles, and emotions.
To celebrate the release, he just shared the music video for the new single Endless. The track’s funky bassline and jazzy saxophone accent a head-nodding beat as his flows glide over the rhythm towards a hypnotic hook. The accompanying visual finds him on the beach at his computer desk, cooking up heat and conducting the action as the tide flows in and out. Fittingly, the clip intercuts footage of sharks and Nasty C’s head in the sand as he deftly raps to the camera.
I Love It Here illuminates multiple sides of his vision. He sets the scene on a powerful note with the opener She’s Gone & The End and holds nothing back on the likes of Fuck That and Broken Marriages. Elsewhere, RIP cuts deep. Along the way, he welcomes a dynamic supporting cast to tell this story, including Tellaman, Ami Faku, Manana, Anica, Maglera Doe Boy, and 25K, among others. However, it all culminates on the open-hearted closer Dear Oliver.
With I Love It Here, Nasty C asserts himself as one of the most exciting and influential artists in contemporary hip-hop! Stay tuned for more. It’s just the beginning.
Watch the music video for Endless below.
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