When Crumble Cookies teamed up with the Kardashian-Jenner clan for a limited-edition cookie line, Kourtney Kardashian-Barker’s contribution—a flourless chocolate cake cookie—was expected to be a standout.
Known for her wellness-centric lifestyle, Kourtney’s cookie is gluten-friendly and free of refined sugar, sweetened instead with applesauce and honey.
However, the internet had other plans. TikTok exploded with reaction videos, many of which were less than flattering. In one clip, a user exclaims, “This is horrible!” while another describes the cookie as smelling like dirt. Some compared its taste to unsweetened cocoa powder, noting its bitterness and dry texture.
@allanthedoll It’s giving 2 girls 1 cup #crumbl #kardashians ♬ QKThr – Aphex Twin
As expected, people have different views of the same thing, and taste buds are not the same, which is why not all feedback was negative. A few users appreciated the healthier twist, likening the cookie to a dense brownie or chocolate pudding.
One TikToker mentioned, “It’s not even that bad; it just tastes like chocolate pudding.”
Another commented, “People don’t like it because it’s gluten-friendly and vegan. If you’re used to eating like that, then it tastes fine.”
Other viewers stated that if you love dark chocolate, you will appreciate how this cake tastes. I’m a lover of dark chocolate myself, and by looking at this cake, I kinda feel like I would enjoy it. I don’t know, though, because I have never tasted a flourless and sugar-free cake before.
@razan.alshihabi I was expecting something disgusting #kardashians #crumblcookies #crumbl #kardashianscrumbl #kourtneykardashian #kourtneyflourlesscake ♬ original sound – Razan| Mom of 2
@whosjewe1s An acquired taste for sure but loved it!? #crumbl #kardashians #kourtneykardashian #glutenfree #foryou #fyp #trending #new ♬ original sound – rina??
The mixed reactions highlight the challenges of merging health-conscious recipes with mainstream dessert expectations. While Kourtney’s cookie may not have been universally adored, it certainly sparked conversation and curiosity, proving that in the world of celebrity collaborations, even a controversial cookie can make a lasting impression.
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