With the opening of its new premium store in June 2025, Jet is redefining customer experience in South Africa’s value fashion retail sector. The 1,800-square-metre store in Cape Town’s prime shopping destination, Canal Walk, is carefully designed and curated to meet the expectations of Jet’s modern and aspirational customers.
Jeannine de Chaud, Jet’s Head of Business, says, “This new format store is set to be the future of Jet with a beautiful, multi-faceted, fashion and lifestyle-store environment that delivers an exceptional customer experience while aligning perfectly to our long-established brand promise of being a trusted value fashion retailer.”
Consumers can look forward to full ranges of Jet’s popular clothing ranges of ladies’, men’s, footwear, kids’ and teens, including an exclusive Character World fashion zone. The store’s beauty department showcases a full range of available products, including the newly-launched CLRS range and a dedicated make-up station.
In step with consumer demand for lifestyle retailing, the Jet Canal Walk store also has exclusive zones for cellular products and a full assortment of inspiring homeware ranges. To ensure a seamless shopping experience across both in-store and online platforms, the store includes a Bash screen that allows customers to browse and shop online on Bash directly from within the store.
Jeannine says, “The store’s fashion shopping experience has been carefully curated to offer stunning touches that Jet customers haven’t enjoyed before. For instance, there’s an exclusive intimate wear fitting room, a fun selfie wall in the teen girls’ NTK department and digital screens across the store featuring engaging content.
In addition, we have focused on creating spaciousness throughout for ease of shopping, which includes sufficient tills at the back of the store for fast check-out. Our aim here is to offer great value-for-money fashion, beauty, homeware and cellular products as always, while our customers have a modern, elevated experience as they shop for the products that support and uplift their lifestyles.”
Jet’s new flagship store opens its doors in June 2025 and is ideally located on the Upper Level of Canal Walk, next to The Fix and opposite Primi restaurant.
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