When two powerhouse voices like Donald and Amanda Black come together, expectations are sky-high. So when the promo clip for their collaboration, Amanga, began circulating online, fans were quick to shower it with praise.
There were heart emojis, fire emojis, and endless comments about how magical their voices sound together.
But behind the applause, Donald noticed something else.
Praise without playlists
The singer took to social media to express frustration that while many people were loving the promotional video for Amanga, that enthusiasm was not translating into actual streams of the song itself.
In simple terms, people were engaging with the teaser but not pressing play on the full track.
For artists, that gap matters. In today’s music industry, streaming numbers are not just vanity metrics. They influence chart positions, radio play, brand deals, and future opportunities. A viral clip means little if it does not lead to listeners supporting the actual release.
Donald’s comments sparked conversation online, with some agreeing that South African artists often struggle to get consistent local streaming support. Others felt fans show love in different ways and that engagement still counts.
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A powerful pairing
Amanda Black is known for her soulful, emotive delivery, while Donald has built a reputation as one of South Africa’s smoothest R&B voices. Their collaboration on Amanga had all the ingredients of a standout release.
The title itself, Amanga, meaning “lies,” hints at emotional depth. Both artists have previously delivered music rooted in vulnerability and storytelling, so the pairing felt natural to many fans.
The promo video created excitement. It reminded listeners of why collaborations between strong vocalists can feel so special. Yet as Donald pointed out, excitement needs to move beyond the comment section.
Guys please make me understand, I get how 1.3M people viewed this promo and didn’t stream the song, but HOW did the 160k people who LIKED the promo, not go stream the song?
Nithanda “amanga” nje nina 🤦🏽♂️😂 pic.twitter.com/fnCMKF09Dw
— DONITO (@DonaldInDenial) February 23, 2026
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The bigger picture for SA artists
There is a broader conversation here. South African artists often speak about the challenge of converting social media buzz into measurable support. A clip can trend, and a song can be quoted in captions, but if streams do not follow, the impact remains limited.
In a streaming-driven era, pressing play is one of the simplest but most powerful ways fans can show support.
Donald’s message was not just about numbers. It was about real backing. It was a reminder that celebrating local talent means engaging with the full body of work, not just the highlight reel.
As Amanga continues to circulate online, the real test will be whether fans take that extra step and add it to their playlists.
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Source: Briefly News
Featured Image: Zkhiphani
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