50 Cent unveils champagne and cognac brand in South Africa

by Nomonde Simelane

American legend 50 Cent, has announced that his champagne and cognac named Le Chemin du Roi Champagne & Branson Cognac will be launching in South Africa.

Born Curtis Jackson, the American rapper, turned actor and producer has also established himself as a notable entrepreneur, with a few ventures in the works. Most recently, the ‘Power’ producer has revealed that he will be expanding his Sire Spirits empire, which specialises in prestigious and luxurious French beverages targeted towards connoisseurs.

Taking to his Instagram, 50 Cent excitedly shared that his luxury spirits endeavour will be making their way to Mzansi.

“What’s up South Africa, I’m excited to announce the launch of Le Chemin Roi champagne and Branson cognac in your country. Stob by any Makro or Norman Goodfellow stores and pick up a bottle before they sell out,” he said.

 

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The announcement has garnered a mixed reaction, with many users revealing their concern for the overwhelming attention South Africa is currently receiving from the international community, particularly the United States. Some users have expressed the need for people like 50 Cent need to invest more into the country’s economy besides selling alcohol.

Furthermore, other users expressed the need for South Africans to gatekeep our country from the people and organisations that are here for exploitative reasons.

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