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Leading Ladies – The Faces Behind Beauty Brands

by Keletso Modisakeng

Our favourite beauty brands have shared the faces to look out for…we bring you 5 black girls who are proud ambassadors for international brands.

Zoe Saldana for L’Oreal Paris

Zoe-Saldana

L’Oreal Paris was proud to announce gorgeous actress, Zoe Saldana, as their new international spokesperson. She has joined the likes of Jennifer Lopez, Eva Longoria and Julianne Moore.

Bonang Matheba for Revlon

BonangFullLength

Revlon is the brand that transformed nail enamel from functional product to a beauty and fashion accessory in 1932. The brand grew rapidly by adding perfumes and foundations, and was one of the first to advertise their products using celebrities. After extending their range by adding 18 new dark colours including Carob, Hazelnut, Bronze and Cinnamon, they were proud to announce Bonang Matheba as their first African brand ambassador. Bonang is a role model to a lot of young girls and it is not difficult to see why she is now the face of Revlon.

Poppy for Veet

Poppy-Ntshongwana

Hair removal is an important part of any lady’s beauty routine. Veet is a hair removal product that has been giving the world of beauty safe and effective results for over 80 years. Veet was proud to announce Poppy Ntshongwana as one of their ambassadors. Poppy came on board to assist in the Veet secrets Campaign which was started to help keep your skin healthy with a natural glow and boost your confidence.

Jessica White for Maybelline

Jessica-White

New York model, Jessica White, is one of Maybelline’s brand ambassadors. Jessica was called the model of her generation by Tyra Banks and was the perfect fit for a brand like Maybelline. Jessica, alongside Maybelline want to change the world’s perception of what beauty is as it’s something that begins from within.

Lupita Nyong’o for Maison Lancôme

Lupita-Nyongo

Africa stood proud when 31-year-old actress, Lupita Nyong’o of Kenyan-Mexican origin won an Academy Award for “Best Supporting Actress” for the movie, 12 Years a Slave. Because of this achievement, Maison Lancôme announced Lupita Nyong’o as their brand ambassador.

Credit pictures: Greatstock/Corbis/Afrika Collection

 

 

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