Let’s set the scene: a bed in Switzerland, two glasses of what we can assume is something expensive, and the most awkward reunion in podcast history. This is the world of Bobbi Althoff, the 26-year-old content creator who turned a deadpan schtick and an interview in a bed into a cultural phenomenon. And this week, for the premiere of her new podcast, “Not This Again,” she went back to the source of it all: Drake.
If you blinked last summer, you might have missed the meteoric rise of Bobbi Althoff. Her formula was simple, bizarre, and genius. She’d interview massive celebrities from the comfort of a bed, deploying a brutally dry, unimpressed demeanor that either made guests incredibly uncomfortable or unlocked a side of them we’d never seen. Her first big get? None other than Aubrey “Drake” Graham himself. That interview shot her to instant fame, followed by chats with Offset, Lil Yachty, and others.
Then, just as quickly as it appeared, the Drake interview vanished from YouTube. The internet did what it does best: it speculated. Wildly. Rumors of an affair swirled as Althoff navigated a divorce. The ultimate digital-age sign of a feud confirmed it: they unfollowed each other on Instagram. It was over. Until it wasn’t.
So, What Actually Happened?
For months, the “why” was a mystery. In their new 80-minute conversation, the pair finally ripped off the band-aid. The culprit? Drake’s August concert in Los Angeles.
Althoff explained she felt Drake was already mad at her when she attended the show, thanks to some prior “back-and-forth.” Feeling slighted, she did what any of us might do in a moment of petty brilliance: she sent him a “nice little message” while he was still on stage. Translation: she texted “f*** you.”
Drake’s response was swift and total. Within 20 minutes, she was blocked. On text. On Instagram. Everywhere. For a creator whose entire business is built on access and clout, it was a nuclear option.
But Drake’s side reveals the pressure he felt. He believed he “took many hits” for doing her inaugural interview and felt he was “carrying the burden” alone. When Althoff later messaged him seeming to blame the interview for her troubles, his solution was simple: “I’m gonna get rid of the interview then, and you don’t ever have to see it ever again a day in your life.”
The fallout was real. Althoff claims other booked guests immediately canceled after the very public digital block. Drake, laughing, jokingly admitted, “I was calling everyone,” to tell them not to do the show.
Of Course, They Talked About the Abs
No conversation with Drake in 2024 is complete without addressing the internet’s favorite pastime: analyzing his physique. Althoff didn’t shy away, immediately bringing up the persistent rumors that his famously sculpted abs are… less than natural.
“Did you do that?” she asked, point-blank.
His answer was a simple “No.”
But the pièce de résistance was the address of his other nickname: “BBL Drizzy.” For the uninitiated, the internet has long joked that the rapper has undergone a Brazilian Butt Lift. His explanation? A simple case of a gym selfie gone wrong. He admitted to FaceTuning the photo, heightening the saturation, and creating a meme that won’t die. It was a moment of surprising self-awareness from one of the world’s biggest stars.
More Than Just Gossip
On the surface, this is a story about celebrity gossip. But dig deeper, and it’s a perfect case study in modern fame. It shows how a viral moment can be both a launchpad and a liability, how social media actions like an unfollow or a block have real-world business consequences, and how the lines between genuine human interaction and content creation are endlessly blurred.
They ended by clearing the air and apologizing. The feud is squashed. The interview is back. And Bobbi Althoff proved that in the economy of attention, sometimes the biggest power move is to just get back in bed with the person who blocked you.
{Source: IOL}
Featured Image: X{@billboardhiphop}
