We chat to media mogul Kojo Baffoe about joining the Kaya FM family.
By: Fundiswa Nkwanyana
1.I have dabbled in many spaces, but my true calling is being a writer and storyteller. I try to be the best in all the spheres that I choose to discover. I love exploring different creative spaces, and that is why my titles change all the time. I am an African who was brought up with a Pan African ideal, and my life and work always reflect that.
2. I believe that we are quick to give our opinions, especially on social media. I was brought up to express my opinion where I feel I can add value. In spaces where I am just another voice, I keep quiet. Just because I am in a position to be heard does not mean I have to say something.
3. I do talks around understanding content in a digital world. I believe it all boils down to the story. We are caught up in the idea of a platform being the focus, and forget that all different platforms enable us to tell a story; I always focus on the story.
4. I am the host of a talk show called Life with Kojo on Kaya FM from 8pm to 9pm on Thursday. My show is a space to talk about the other dimension of life; I have insightful conversations with different people on various topics and experiences. I also work closely with the news team and producers. I’m excited that some of my conversations will be video-recorded.
5. One of my favourite phrases is “Don’t believe the hype”. I find working in the media weird sometimes because I am a writer, and part of my job comes with a public persona. I choose to believe that people engage with me because of my work. It’s about putting in the work and not believing in the hype.
