Tick tock. Don’t stop. American Swiss, the destination for trend-led timepieces, unveils The Ultimate Watch List, a definitive edit of the season’s must-have wristwear. As a leader in fashion forward accessories, American Swiss presents this curated selection to spotlight the latest in watch style, innovation, and timeless design.
From contemporary classics to bold statement pieces, The Ultimate Watch List is crafted to meet the pace and personality of modern lifestyles. Whether you’re navigating everyday moments or making bold fashion moves, these watches are designed to match your energy — 24:7.
24:7 Style
The Ultimate Watch List caters to all sides of today’s wearer; the professional, the trend-seeker, the minimalist, and the statement-maker. Whether you’re refreshing your everyday essential or searching for a standout piece for a special moment, American Swiss offers flexibility, craftsmanship and trend forward designs.
24:7 Trends
In a world that moves fast, the right timepiece is more than functional; it’s personal. The Ultimate Watch List reflects the evolving styles and trends of today, offering a considered collection that balances innovation, individuality, and versatility.
• Smart shift: Sleek smart and hybrid styles that blend intuitive tech with clean, wearable design. Made for the modern multitasker who values both function and fashion.
• Colour pop: Jewel-toned dials and vibrant accents bring bold personality to the wrist. This season, emerald green and a deep blue lead the charge.
• Texture play: Leather, brushed metal, ceramic, and matte finishes collide in dial and strap combos that add depth and dimension — with a distinctly modern edge.
• Statement dials: Oversized silhouettes and striking design details create standout pieces for those who set the tone rather than follow it.
• Modern classics: Clean-lined, minimal, and effortlessly timeless. These refined styles feature metallic finishes and subtle details, made to be worn now and passed on later.
Every watch on the list has been chosen to align with key seasonal trends while offering something for every mood, outfit, and lifestyle moment.
24:7 deals
In celebration of this seasonal edit, American Swiss is offering exclusive, limited-time offers across select styles:
• Up to 50% off selected timepieces
• Buy any 2 Tempo watches or Tempo Jewellery items and receive 50% off the second item*
• Up to 35% off MX watches
Explore The Ultimate Watch List in-store and online now and find the watch that matches your moment.
Also see: How to keep all your jewellery clean
