GUESS, the globally recognized fashion and lifestyle brand, continues its legacy of crafting fragrances that embody confidence, allure, and modern femininity with the introduction of La Mia Bella Vita Eau de Parfum. This new scent marks an exciting evolution in the iconic Bella Vita fragrance collection—one that celebrates the fearless, expressive woman who lives life on her own terms.
La Mia Bella Vita is designed for the woman who commands attention effortlessly. She is bold yet graceful, independent yet deeply connected to her passions. This Eau de Parfum captures her spirit through a sophisticated blend of contrasts—bright, juicy top notes balanced by warm, sensual undertones. The fragrance opens with an energetic burst of pink pepper, D’Anjou pear, lychee, and bergamot, creating an instantly captivating impression. These sparkling notes set the stage for a lush floral heart of rose, jasmine, geranium, and chamomile, forming a bouquet that feels both timeless and modern. As the scent develops, it settles into a luxurious and addictive base of vanilla bean, benzoin resin, vetiver, and musk, leaving a lingering trail that feels confident, sensual, and unforgettable.
At the heart of La Mia Bella Vita is the creative vision of Jean-Marc Chaillan, VP Perfumer at IFF. Renowned for his artistry in crafting dynamic and emotionally resonant fragrances, Chaillan sought to capture the vibrancy and emotion of modern femininity through scent. “I wanted to capture the vibrant essence of pink with a burst of sparkling pink pepper, juicy lychee, and bright florals contrasted by an addictive dose of vanilla,” he explains. “It’s about creating a scent that feels joyful and empowering—something that draws people in and leaves a lasting impression.”
The design of La Mia Bella Vita reflects the same bold and luxurious energy as the fragrance itself. The bottle glows with metallic pink accents and a reflective finish, embodying confidence, glamour, and the thrill of the unexpected. Every detail—from its sleek curves to its radiant hue—has been crafted to make a statement. It’s a visual celebration of individuality and the joy of living boldly. Encased in a metallic pink box, the fragrance feels like a precious keepsake—a symbol of celebration and self-expression.
La Mia Bella Vita is more than just a fragrance; it’s an invitation to embrace life’s moments with joy and confidence. It pays tribute to the GUESS woman—daring, sophisticated, and unapologetically herself. Whether she’s stepping into a night out or expressing her individuality in her everyday style, La Mia Bella Vita becomes her signature of self-assured glamour.
With this latest launch, GUESS once again redefines the essence of modern femininity—fearless yet refined, spirited yet elegant. La Mia Bella Vita Eau de Parfum is not only a scent but also a declaration of empowerment and radiant joy. It’s a reminder to celebrate yourself, to live passionately, and to find beauty in every moment. Step into your moment. Celebrate your life. Live La Mia Bella Vita.
