The Labubu Doll Trend That Has Everyone Talking

If you’ve been scrolling through social media lately, you may have noticed videos of people baptising or destroying Labubu dolls. The trend has sparked curiosity, confusion, and even controversy, with collectors and casual observers debating whether the dolls are harmless toys or vessels of something more sinister.

 

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A post shared by Amanda Keller Brendan Jones (@jonesyandamanda)

From Quirky Monster to Global Phenomenon

Labubu is a creation of Hong Kong-born artist Kasing Lung, first appearing in 2015 as part of The Monsters series. The character is mischievous, with a toothy grin and playful design, and has captured fans worldwide through bag charms, collectible toys, and blind-box packaging.

Over the years, Labubu’s popularity has exploded beyond Asia, with fans paying high prices on secondary markets for rare editions. Its quirky appearance, however, has recently become the centre of a much stranger conversation.

@flower86216 #god #baptism #labubu #childofgod #part1 ♬ Praise (feat. Brandon Lake, Chris Brown & Chandler Moore) – Elevation Worship

Why Some Owners Are Baptising Their Dolls

The practice of baptising Labubu dolls reportedly stems from claims that one—or possibly several—of the dolls was modelled after Pazuzu, a demon from Mesopotamian mythology. Some owners, concerned about negative spiritual energy, have sought to “cleanse” the toys with baptism-like rituals.

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LABUBUS ARE DEMONIC

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Radio hosts Brendan Jones and Amanda Keller highlighted the phenomenon on Instagram. Keller explained, “People are baptising their Labubu dolls because it was reported that one of the dolls, or maybe all of them, was modelled after the demon Pazuzu, so they are getting them baptised to get rid of the demon.”

Social media reactions have been mixed. Some users feel reassured after “cleansing” their dolls, while others argue that the practice disrespects religious traditions:

• “It’s a blessing, not a baptism. Objects can be blessed. For example, some people have their cars blessed for protection against accidents,” wrote one user.

• “This is so wrong and diabolical. Mocking the holy sacrament of baptism! Why play with such demonic dolls?” another commented.

• Some laughed off the trend, with one quip reading, “People gonna baptise their Labubus but not gonna baptise themselves… As far as I’m concerned, the Labubus ain’t the problem here.”

Others have gone further, burning their Labubu collections in an effort to “ward off demons,” a practice that has also circulated widely online. Critics warn that these actions may be unsafe and driven by fear rather than reason.

The Safety Concerns Behind the Trend

Amid the hysteria, another problem has emerged: counterfeit Labubu dolls. The UK’s Chartered Trading Standards Institute (CTSI) has issued warnings, noting that fake dolls are becoming popular due to viral trends and celebrity endorsements.

The counterfeit toys often have detachable parts, loose stitching, and exposed stuffing, posing choking hazards. Some may contain toxic substances, including lead and harmful dyes. Genuine Labubu dolls are marked with holographic stickers, QR codes, and UV stamps, making it essential for collectors to buy only from trusted retailers.

The Labubu doll craze highlights how viral trends can blend collecting culture, superstition, and social media spectacle. From blind-box surprises to alleged demonic associations, the dolls have become a lightning rod for conversation, raising questions about spiritual beliefs, online influence, and consumer safety.

Whether you see Labubu as a charming collectible or a spooky monster, one thing is clear: the doll has captured global attention in a way few toys ever have, for better or worse.