The waterless beauty trend is making big strides in the beauty industry and for good reason. The trend involves incorporating products that don’t contain water as their main ingredient into your beauty routine. The benefits of waterless beauty have sustainability at the heart, but you also get a better bang for your buck and your purchase will have a longer shelf life, and more!
Let’s dive into the waterless beauty trend and why beauty gurus are tapping into it:
What is waterless beauty?
Waterless beauty refers to beauty products that are made without water as the primary ingredient.
These products are formulated with ingredients that offer the same benefits as water-based products, without the need for water. Water is often used as a base to bulk up beauty products, such as lotions, creams, and shampoos.
However, waterless beauty products use ingredients such as oils, butters, and waxes which are rich in nutrients and offer the same benefits to the skin and hair as a product containing water would. The difference? You’ll be tacking on to all the benefits listed below, and saving yourself a pretty penny with products that don’t star water as the main character.
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Let’s talk about the benefits:
Sustainability
One of the main reasons people are turning to waterless beauty products is sustainability.
Water is a precious resource, and its scarcity is becoming a significant issue worldwide. Using waterless beauty products can help reduce the amount of water used in the beauty industry, which can help conserve water and reduce the industry’s impact on the environment.
Longer shelf life
Water is a breeding ground for bacteria and other microorganisms, which can cause beauty products to spoil quickly.
However, waterless beauty products have a longer shelf life because they do not contain water, which means they are less susceptible to spoilage. This also means that waterless beauty products do not require preservatives, which can also be harmful to the skin.
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Portability
Waterless beauty products are also more convenient to carry around than water-based products.
Water-based products can be bulky and heavy, making them difficult to carry around. On the other hand, waterless beauty products are lightweight and compact, making them perfect for traveling or carrying in your purse.
Transporting waterless beauty goods also tacks on to sustainability. When a waterless product weighs less and is more compact, you’re saving on gas emissions for transport and packaging!
Better for the skin
Waterless beauty products are considerably better for the skin than water-based products.
Water-based products can be harsh on the skin, especially if they contain chemicals and preservatives. Waterless beauty products are made with natural ingredients that are gentle on the skin and do not strip the skin’s natural oils.
Multifunctional
Waterless beauty products are versatile and can be used in different ways.
For example, a waterless balm can be used as a lip balm, hand cream, and cuticle cream. This makes waterless beauty products a cost-effective option, as you can use one product for multiple purposes. This is another plus on the side of sustainability!
As we become more conscious of the environment and the impact that the beauty industry has on the planet, waterless beauty has become a realistic resolution that’s easy to tack onto, and is actually better value for your money! So why not?
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