South African football fans woke up to a wave of nostalgia and national pride today as SAFA and adidas officially unveiled the new South Africa home jersey for the 2026/2027 season. It’s more than a kit launch. It feels like the opening note of a new football chapter, one that blends memory, identity and ambition. […]
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No DNA, just RSA! There is no better phrase to encapsulate Mzansi’s pride, as one of our own countrymen, Sibusiso Kubheka recently made history as the first athlete to complete a 100km marathon in under 6 hours. After stopping the clock at exactly 05:59:20 at the most recent Adidas ‘Chasing 100’ project that took place […]
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The world-renowned apparel company Adidas and the powerhouses in the Formula 1 (F1) motor world, the Mercedes-AMG Petronas F1 team have combined their love for sports and fashion by introducing an exciting partnership ahead of the Formula 1 season. This sees the two powerhouses in the world of sports and fashion venturing into business by […]
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Adidas has launched the latest colourway of the innovative Dropset 3 trainer, designed specifically for strength training and now represented by South Africa’s very own Mapule Ndhlovu, also known as @queenfitnass, as the face of its global campaign. Known for her dedication to fitness and inspiring presence in the gym community, Mapule brings energy and […]
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Adidas Originals and Bad Bunny continue their long-standing partnership by introducing their latest release: the Gazelle Indoor. This style reinterprets the classic Gazelle by embodying the concept of ‘The right thing in the wrong place’ as an expression of styling with freedom. The concept of ‘The right thing in the wrong place’ is based on […]
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Sports apparel brand Adidas may be doubting their decision to drop US-Palestinian model Bella Hadid from their SL72 campaign. The sneaker maker has a strong online brand presence and collaborates with celebrities and models from around the globe. For their recent campaign, they partnered with Hadid to commemorate the 1972 Munich Olympics. The event was […]
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With millions of gym-goers strength training in incorrect footwear, Adidas unveils its latest high-performance footwear iteration – Dropset 3. Designed specifically for the demands of weight-based exercises, offering enhanced stability, breathability, durability, and grip to help athletes go from strength to strength with lifts, sets and reps. Collaborating with expert sport physical therapist, Dr Leada […]
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South African award-winning TV personality and model, Keitumetse Naomi Phakathi famously known as K Naomi has always been effortlessly serving looks since she debuted on our TV screens. View this post on Instagram A post shared by K Naomi Phakathi (@knaomin) K Naomi gained recognition within the entertainment industry when she hosted the Top […]
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Following the successful global launch of the new Adidas Sportswear category featuring Jenna Ortega, the South African campaign sees a collective of local Adidas partners coming together to celebrate a comfort-first mindset and the power of self-expression with world renowned actress Ama Qamata and award-winning rapper Dee Koala. The campaign takes on a comedic and lighted […]
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We can't wait to see what she has in store!
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Stand a chance to win your very own ladies’ cut Bucs jersey with adidas and OPFC
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