Beyoncé has been announced as a creative partner for international sportswear brand Adidas. This will be a multi-layered partnership which will see the star develop new signature footwear and apparel, as well as re-launch Ivy Park with Adidas. This comes a year after the star acquired her 100% of her brand from Top Shop.
Image: Beyoncé IG
In a press release, Beyoncé said in par; “This is the partnership of a lifetime for me. Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth, and social responsibility at the forefront of business. I look forward to relaunching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
“As the creator sports brand, Adidas challenges the status quo and pushes the limits of creativity through its open-source approach. Beyoncé is an iconic creator but also a proven business leader, and together, we have the ability to inspire change and empower the next generation of creators,” said Eric Liedtke, Executive Board Member, Global Brands, Adidas .
Beyoncé announced as creative partner for Adidas. Congratulations!
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