They say it’s better to give than to receive, and science agrees. Beyond the ribbons and wrapping paper, the act of giving gifts carries a magic that goes far beyond the material.
Whether it’s a heartfelt note, a thoughtful present, or a simple gesture of kindness, giving has the power to spark joy, strengthen connections, and even improve your well-being.
This season, discover how the art of giving isn’t just good for others—it’s a powerful way to nurture your own heart and mind.
Gifting is a complex process that reflects culture, care, and connection, states Psychology Today. It is stated that gifting involves not just exchanging objects but also the relationships, intentions, and meanings negotiated between the giver, recipient, and observers.
According to the above source, gifts can symbolise various aspects of human connection, from care and generosity to power, loyalty, and obligation. They are said to strengthen bonds, express gratitude, or carry strategic significance.
”Historically, rulers used gifts to assert dominance or secure loyalty, while recipients could redefine their meaning to resist subjugation. Similarly, gifts to religious institutions or political figures often held underlying agendas, transforming material wealth into social or spiritual capital.”
The Activity Superstore states that gift-giving is a common practice in humans, often with no expected return. Altruism, love, and appreciation are said to be motivators for this behaviour.
The above source further mentions that charitable giving activates dopamine-using pleasure circuitry in the brain, making individuals feel good. ”
”Research conducted by biologists suggests that as serial monogamists, humans use gift-giving to attract and retain mates. The study found men who were more generous with gifts had better success at attracting and retaining mates both in the short and long term. Women, on the other hand, were less likely to use gifts for mating purposes and more often gave gifts to family and friends to strengthen social networks.”
Also see: A fool-proof Christmas gift guide: Presents to wow everyone this festive season
