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Savanna introduces whiskey neat flavour

It’s dry but you can drink it, as renowned cider brand Savanna launches a new whiskey neat flavour.

The newly announced flavour has taken netizens by storm, as the cider now comes in a whiskey flavour.

Speaking on the recent launch, Steph Van Niekerk, executive creative director at TBWA/Hunt Lascaris said, “It’s giving whisky” implying that Savanna Neat has the feeling of a whisky, but it by no means is. It remains a true Savanna Premium cider, with its crisp, dry taste and signature humour. To land this point, we playfully poked fun at all the whisky tropes – from age-old traditions to the pretentiousness of how it’s consumed at clubs with the glorifiers and the pageantry. It’s all about giving South Africans permission to laugh at themselves and the world we live in.”

According to JustTrimmings, cider lovers should expect a dry and crispy taste with blends of toasted oak, adding, “It’s like whisky aged in a barrel, but kept chilled in a fridge. The perfect balance of cider and whisky for those seeking something new.”

Brand Manager at Heineken Beverages, Robert Weeder adds, “We’ve crafted Savanna Neat for an unpretentious generation that enjoys bold new flavours without the fuss.”

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