A new culture and entertainment platform, The Kulture, featuring Young Stunna, launches this week, bringing fans closer to the chart-topping artist than ever before, with other talent to be added later in the year.
With a behind-the-scenes, all-access approach, The Kulture will also provide hot entertainment content, from fashion to film and lifestyle, focusing on South African audience interests along with relevant international content. The news feed will bring the latest in entertainment along with content features such as ‘Love It,’ ‘Live It,’ and ‘Play It,’ while fans will also be able to ask artists anything.
“It’s gonna be all things I love and the things my fans love to see, with special access to visual content that you won’t find anywhere else. Getting ready for the show, new beats, and peeks into my studio process, or seeing the life I lead on and off the road, it’ll be on The Kulture,” says Young Stunna, who is the first artist signed to the platform.
The Daveyton-born, platinum-selling Amapiano artist was a triple threat at this year’s Metro FM Music Awards, winning Best Amapiano, Best Collaboration, and Song of the Year for “Imthandazo”. Previously, Young Stunna won a SAMA Award for Best Selling Artist in 2022 and a BET Nomination for Best International Artist the same year.
Along with popular culture content, The Kulture will also include subscriber specials from limited edition merch to advance ticket sales for shows.
“We’re thrilled to launch The Kulture app with our partner Upstream Systems as it speaks to the immense demand for more South African music and culture content, to which we’ll add pertinent global entertainment news. We believe there could not be a more talented artist than Young Stunna to launch this exciting platform with while other talent will join him on The Kulture in coming months,” says Davin Phillips, executive director at culture and entertainment agency CSA.
To access The Kulture, exclusively available on Vodacom, go to http://youngstunna.thekulture.co.za or dial *127*3#.
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