Liyema Pantsi is stepping into a new chapter as a beauty entrepreneur with the launch of her fragrance brand, LeeNuMe Beauty.
Also see: Liyema Pantsi enters the beauty space with Leenume Beauty fragrance line
The former Big Brother Mzansi winner recently celebrated the launch of the brand, marking another milestone in her growing career beyond reality television and music.
Among those celebrating her achievement was Quan, who shared a heartfelt message congratulating Liyema on the launch.
Quan celebrates Liyema’s milestone
Sharing moments from the launch, Quan reflected on the journey behind Liyema’s new venture.
“From late nights and big ideas to this beautiful LeeNuMe Beauty launch. Proud of you, Liyema,” Quan wrote, while also giving a shout-out to everyone who attended the celebration.
The message highlighted the support surrounding Liyema as she officially stepped into the beauty space.
The launch itself was styled around a pink and white theme, with flowers adding to the aesthetic of the celebration. Guests also received goody bags, while attendees embraced the occasion by dressing in the event’s chosen colours.
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Liyema Pantsi’s beauty journey
For Liyema, LeeNuMe Beauty represents more than simply entering the fragrance industry.
The singer and content creator previously shared that she started building the brand at 19, describing it as a dream that had been growing for years.
She has also explained that LeeNuMe means “new me,” with the brand’s message centred around “blossoming into a new you” and stepping into a higher version of yourself.
The brand’s fragrance is described as a feminine, elegant and seductive scent created to celebrate confidence, beauty, femininity and growth.
Another chapter for Liyema Pantsi
Liyema has continued to expand her career since winning Big Brother Mzansi Season 6, establishing herself in music, content creation and now beauty entrepreneurship.
Her move into the fragrance space adds another dimension to her growing portfolio and gives her supporters an opportunity to connect with a brand inspired by her own journey.
As the LeeNuMe Beauty launch continues to generate excitement, the support from friends, fans and industry figures such as Quan marks another reminder of the journey behind Liyema’s latest milestone.
For Liyema, it appears this is only the beginning of her beauty journey.
Also see: Liyema Pantsi dedicates SASMA win to supporters
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