Photo of Zintle Mdaka

Liyema Pantsi enters the beauty space with Leenume Beauty fragrance line

1w By Zintle Mdaka

South African singer and Big Brother Mzansi Season 6 winner Liyema Pantsi is adding ‘beauty entrepreneur’ to her growing list of ventures with the launch of Leenume Beauty, a fragrance brand.

Also see: Liyema Pantsi’s upcoming pop song with SA rapper excites fans

The reality TV star and artist has been teasing the new venture on social media, building anticipation among her supporters ahead of the launch.

From reality TV to beauty

Liyema rose to prominence after winning Big Brother Mzansi Season 6, and she has since continued to build her career in entertainment and music.

Her latest move sees her stepping into the beauty and fragrance space with Leenume Beauty.

The brand’s upcoming launch has already generated excitement among Liyema’s fans, who have been sharing posts encouraging fellow supporters to anticipate the new scents.

‘Leenume coming soon’

Pantsi’s official social media profile has also been teasing the project, with the brand name and fragrance launch becoming a major talking point among her followers.

A fan page dedicated to Liyema recently shared excitement about the launch, using hashtags including #LeenumeFragrances and #LeenumeByLiemaPantsi.

The launch is scheduled for 3 October 2026, according to posts circulating from Pantsi’s supporters online.

 

View this post on Instagram

 

A post shared by Liyema Pantsi (@liyema_pantsi)

Also see: Liyema Pantsi dedicates SASMA win to supporters

A growing brand beyond entertainment

Leenume Beauty marks another step in Liyema’s journey as she expands her presence beyond reality television and music.

The singer has been working on her music career since her Big Brother Mzansi win and recently told fans, “This is only the beginning,” while teasing new work.

With Leenume Beauty, Liyema is now entering the fragrance market and giving her supporters another part of her creative and entrepreneurial journey to follow.

Fans ready for Leenume

Pantsi’s supporters, affectionately known as the LLF, have already been rallying behind the new venture, with social media posts encouraging fans to support the launch.

As anticipation builds for 3 October 2026, fans will soon get to experience the scents behind Liyema’s latest business venture.

Also see: BBM star Liyema Pantsi releases another song

Be the first to know – Join our WhatsApp channel for content worth tapping into. Click here to join!

LIFESTYLE

BONA Finds: Events to look forward to this weekend in Mzansi

With the weekend finally here, it’s time to unwind, connect with good people, and explore the best entertainment Mzansi has to offer. Also see: Is digital fatigue driving South Africans back to physical community spaces? Whether you’re hunting for vintage fashion finds, craving delicious street food, or looking to catch live local music, we’ve rounded […]

Read more...
CELEBRITIES

‘My heart is so open and so full’: Bontle Modiselle celebrates another year

South African media personality and dancer Bontle Moloi has reflected on a birthday filled with love, joy and gratitude, thanking her family, friends and supporters for making her feel special. Also see: Bontle Modiselle-Moloi lands lead role in upcoming Netflix film Bontle celebrated her birthday on 7 October, 2026, surrounded by the people closest to […]

Read more...
SPORTS

FIFA re-election: Patrice Motsepe reiterates Africa’s support for Gianni Infantino

African football president Patrice Motsepe, on Thursday, reiterated support for beleaguered FIFA president Gianni Infantino’s re-election bid. Also see: UEFA moves to bring criminal claims against Gianni Infantino Patrice Motsepe backs Gianni Infantino “We took a resolution, unanimous, that we support him and we will stand by him for the next elections,” Motsepe said near the […]

Read more...