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How to stop impulse buying when stores are always at your fingertips

Impulse buying can become a problem if not checked, especially with the easy access that online stores provide. Groceries arrive within 60 minutes of ordering; some stores offer next-day delivery, and there are many stores to choose from.

Also see: Affordable weekend getaways in South Africa

Impulse buying and overspending then become a strong possibility.

To avoid adding more strain to your finances than needed, here are a few tips to avoid impulse buying online.

1. Question the emotion behind the purchase

According to psychologist Dr Susan Albers of Cleveland Clinic, compulsive shopping often stems from stress, anxiety, depression, or the desire for a temporary mood boost. It can be beneficial to try to be grounded and intentional with your purchases. Before checking out, ask yourself these questions:
  • Do I need this, or am I trying to change how I feel?
  • Would I still want it tomorrow?
  • What practical value will it add?
  • Will I feel comfortable with the cost after the excitement wears off?

2. Create inconveniences when checking out

Remove one of the most appealing aspects of online buying: convenience. The University of Utah suggests disconnecting your card/payment method from your smart devices.

“Make it so that you have to physically input payment information before making the purchase. Adding more steps to the process may help deter you from making the unplanned purchase,” they suggest.

The university also suggests deleting online store apps from your phone and unsubscribing from promotional emails.

Also see: Unforgettable Cape Town experiences to elevate your summer

3. Try the 48-hour rule

“You feel a thrill when you spot a new product or a good deal. But after the emotion has faded away, do you want it just as much?” asked the United Nations Federal Credit Union.

Waiting 48 hours after spotting an item may reduce impulse buying by clarifying whether you really want or need the item or if you were just excited.

4. Account for fun

When jotting down your monthly budget, allocate an amount for frivolous spending and use that allocated amount to spend on impulse buys, thus limiting the habit.

Also see: How to declutter your digital life and reset

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