Photo of Kwanele Mathebula

Tracee Ellis Ross is launching a haircare brand

7y By Kwanele Mathebula

Tracee Ellis Ross is launching a haircare brand named Pattern. The star shared the exciting news on social media with a nude snap of herself showing off her luscious hair. This comes a few days after she penned a lengthy note about her hair journey.

Speaking on the line, Tracee shared that it’s specifically for curly, coily, and tight textured hair.⁠⠀She said in part: “Pattern Beauty is the result of 20 years of dreaming, 10 years in the making (I wrote my first brand pitch in 2008, right when girlfriends finished ) and 2 years of working with chemists. I’m so excited to share this with y’all.”

She continued: “I’m excited for PATTERN to join the natural hair movement, and to celebrate our hair for what it is: beautiful!”

Tracee Ellis Ross is launching a haircare brand. Congratulations!

 

View this post on Instagram

 

Thrilled to introduce PATTERN // my new hair care brand specifically for curly, coily, and tight textured hair.⁠⠀ ⁠⠀ @patternbeauty is the result of 20 years of dreaming, 10 years in the making (I wrote my first brand pitch in 2008, right when girlfriends finished ) and 2 years of working with chemists. I’m so excited to share this with y’all. ⁠⠀ ⁠⠀ @patternbeauty is here to empower and nourish curly, coily and tight-textured hair. 3b to 4c. The formulas are unique and packed with luscious & safe ingredients-trust me I know, because my panel and I tried 74 different samples to get these 7 formulas for phase one.⁠⠀ ⁠⠀ @patternbeauty is for those of us who need more than a quarter size of product. large conditioner sizes that actually fulfill the unmet needs of our community. accessible pricing because everyone should have access to their most beautiful hair in their own shower, and gorgeous packaging that conjures the legacy of our history and makes us all feel like the royalty that we are. ⁠⠀ ⁠⠀ I’m excited for PATTERN to join the natural hair movement, and to celebrate our hair for what it is: beautiful! The line will be available on patternbeauty.com this Monday, September 9 at 9am ET!!!! #RockYourPattern

A post shared by Tracee Ellis Ross (@traceeellisross) on

SEE ALSO: Taraji P. Henson hints at an upcoming haircare line

LIFESTYLE

Natasha Mkhize on nurturing South Africa’s next generation of world-class talent

Through her work as Executive for Strategic Relations at the Ruta Sechaba Foundation, Natasha Mkhize oversees initiatives designed to grant academically and athletically gifted learners from financially constrained backgrounds access to high-quality education at Curro schools across the country. Also see: Bayanda Walaza continues rise with Grand Prix Brescia victory In this deep dive, Mkhize […]

Read more...
WORK & MONEY

Domestic workers’ rights: 4 Rules every household should know

Domestic workers play an important role in many South African households, from cleaning and laundry to childcare, gardening and caring for older or sick family members. However, employing someone in a private household also comes with legal responsibilities. Also see: Primary workers’ rights you should know as a woman South Africa’s labour laws provide domestic […]

Read more...
ENTERTAINMENT

Theo Kgosinkwe joins dancing fans in surprise moment

Mafikizolo’s Theo Kgosinkwe gave a group of fans an unforgettable surprise when he joined them as they danced to one of the duo’s songs. Also see: Theo Kgosinkwe celebrates 50th birthday The musician shared the heartwarming moment with his followers, revealing that the women had no idea he was about to join them. ‘They didn’t […]

Read more...