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Experience the bold with TABASCO® Brand’s ‘Fortune Flavours the Bold’ campaign!

Get ready, South Africa, TABASCO® Brand, the legendary flavoursome sauce maker since 1868, is bringing the fun with their exciting new campaign, “Fortune Flavours the Bold,” from 27 June to 28 July 2024.

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Join the fun and elevate your meals with a range of nine unique TABASCO® Sauce flavours. Whether you’re a fan of the Original or love the intense taste of the Scorpion, there’s something for every taste.

This campaign isn’t just about adding flavour to your food – it’s about adding adventure to your life. Buy any TABASCO® Sauce variant between 17 June and 28 July and dial *120*435# to enter our thrilling competition. You could win exclusive culinary adventures inspired by our legendary sauces or one of our weekly TABASCO® Sauce hampers.

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Discover Our Bold Flavours

  • TABASCO® Original Red Sauce
  • TABASCO® Green Jalapeño Sauce
  • TABASCO® Sweet & Spicy Sauce
  • TABASCO® Buffalo Style Sauce
  • TABASCO® Sriracha Sauce
  • TABASCO® Cayenne Garlic Sauce
  • TABASCO® Chipotle Sauce
  • TABASCO® Habanero Sauce
  • TABASCO® Scorpion Sauce
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Every TABASCO® Sauce is crafted to transform any meal into a culinary adventure. They’re not just bold in flavour – they’re also healthy. 

Stay updated and join the excitement on Facebook.com/TabascoSA/. Find bold recipes and discover more about these sauces at www.tabasco.com .

Get ready to treat your tastebuds, South Africa. Fortune truly favours the bold.

All the bold flavours from the TABASCO® Brand are available at all major retail outlets, so remember to add some flavour to your trolley next time you shop.

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About TABASCO® Brand

McIlhenny Company, the family-owned and operated maker of TABASCO® Brand products, continues its tradition of lighting up the world’s most popular food and drinks with more than 150 years of pepper expertise. 

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TABASCO® Brand products are made by McIlhenny Company, founded by Edmund McIlhenny in 1868 on Avery Island, Louisiana. It was here that he developed the recipe for TABASCO® Original Red Pepper Sauce that’s been passed down from generation to generation. Today, nearly 150 years later, TABASCO® Sauce, the basic recipe, the process by which it’s made, and the ingredients remain virtually unchanged.

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As Harold Osborn, President and CEO of McIlhenny Company and 5th Generation McIlhenny Family Member, puts it, “Great flavour doesn’t happen overnight. Our peppers and the three-year ageing process are how we’ve kept our ingredient list so simple for the past 150 years.”

 

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