John Craig, South Africa’s leading premium menswear retailer, has partnered with iconic fashion brand Polo to deliver an elevated in-store experience with the John Craig x Polo Style Masterclass, an immersive event designed to empower the modern man through style, confidence, and practical fashion knowledge.
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The event was hosted at the refined John Craig retail space, a setting that reflects the brand’s timeless sophistication and attention to detail. The masterclass transforms the traditional shopping environment into a dynamic hub of learning, inspiration, and connection.
A masterclass in style, led by industry excellence
At the forefront of the experience was Obakeng Rantlhane, a highly respected celebrity fashion stylist whose impressive portfolio includes styling leading South African personalities such as Bab’ Jerry Mofokeng, Thandiswa Mazwai, Somizi Mhlongo, Bonang Matheba, and Khanyi Mbau.
His work spans Netflix productions, national campaigns, and major magazine features, bringing a level of credibility and expertise rarely accessible in a retail environment.
However, Obakeng’s current mission reaches beyond styling high-profile talent. Through the John Craig x Polo Style Masterclass, he focuses on something more impactful: educating and empowering individuals. By breaking down the fundamental rules of styling, he equips attendees to understand their body types, build intentional wardrobes, and cultivate authentic confidence.
Adding a personal dimension to the collaboration, Obakeng reflects on his longstanding connection to the brand: “John Craig has always been synonymous with premium quality in my life. It’s a brand I grew up with, and this collaboration is incredibly meaningful.”
The power of style education
- Proportions and fit: understanding how clothing should complement the body.
- Tailoring fundamentals: elevating garments through precise adjustments.
- Colour theory: mastering combinations that enhance personal style.
- Focal points: creating balanced, standout looks.
- Grooming: completing the overall presentation with intention.
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- Foundational pieces: Classic tees, pique golfers, and long-sleeve knits for structure and ease.
- Layering essentials: Zip-neck knits, utility jackets, and rugby tops for depth and warmth.
- Smart-casual staples: Cardigans paired with chinos or denim for versatile day-to-night wear.
From a structured jacket paired with chinos to a relaxed denim-and-tee combination, the collection demonstrates how timeless pieces can be styled for multiple occasions, embodying both practicality and refinement.
Retail meets experience
The John Craig x Polo Style Masterclass exemplifies a shift in retail, moving beyond transactions to meaningful, experience-driven engagement. By hosting the event in-store, guests could seamlessly transition from learning to action: exploring curated looks, trying on pieces, and building outfits under expert guidance.
With over 140 stores nationwide, John Craig continues to position itself as more than a menswear destination. The brand is committed to building the modern man, not only through clothing, but by fostering confidence, purpose, and self-expression.
An invitation to elevate everyday style
Ultimately, the John Craig x Polo Style Masterclass delivers a clear message: style is not about excess; it’s about intention, understanding, and confidence.
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