The colour pink is synonymous with the Barbie brand. It’s impossible to think about Barbie without thinking about the colour. So, when designing the set for the live action film, it’s no surprise that the film wiped out an entire companies global supply of pink paint.
According to the company that supplied the set designers, the film emptied out their pink paint supply.“They used as much paint as we had,” Lauren Proud — vice president of global marketing at Rosco, which is known for its deep ties with Hollywood’s film and television industries — said Friday in an interview with The Times.
Lauren was referring specifically to the companies supply of fluorescent pink paint, which was used in creating the set for Barbieland.
Sarah Greenwood, the production designer for the movie, discussed the enormous amount of pink that was needed for the set in an interview with Architectural Digest earlier this week. Greenwood, a six-time Oscar contender, asserted that the movie had led to a global shortage during the interview.
When it came to designing the set, Greta Gerwig wanted the film to retain a whimsical and kid-ness quality to it similar to the feelings Barbie evokes for many girls.“I wanted the pinks to be very bright, and everything to be almost too much,” Gerwig stated.
“Why walk down stairs when you can slide into your pool? Why trudge up stairs when you take an elevator that matches your dress?” said Gerwig. In order to achieve this whimsy and fantastical world, they required a lot of pink. According to Variety, almost every set piece in frame is pink, to capture that fanciful world.
Audiences will soon be able to experience the big pink world of Barbie on 21 July.
Also see: Why we’re all excited for the Barbie movie
