Have you ever wondered what the trick to having your TikTok videos trend might be? Now is the chance to find out.
The introduction of social media and content creation is something that has taken the entire world by storm. Gone are the days when these communication platforms were simply used for their intended purpose of sending messages across the world – instead it has video platforms such as TikTok have now become the go-to app for online users wanting to express their creativity – and have achieved lucrative partnerships because of this.
From short online comedy sketches, instant food reviews, creative travel blogs, and even the latest dance challenges, the room for creativity is endless, and everyone is now getting involved. The higher the reach of audience the better.
In 2024 a social media landscape report by World Wide Worx and Ornico found that TikTok was the second most popular app in South Africa, with Facebook being the first, and Instagram third.
This comes after there has been a growing spike with usage rising from 30.6% in 2022 to 34.0% in 2024.
The report further stated, “This growth reflects TikTok’s increasing popularity, likely due to its engaging short-form video content that continues to attract a wide audience.”
In this article we will help you find simple ways of getting the most out of your content creation journey, with simple tips on how you can get your content trending.
Here are some valuable tips as recommended by TikTok business:
Be strategic with your sound – Sound is an essential part of any interactive video and on TikTok, things are no different. Come up with fun interactive background sounds like voiceovers, special sound effects or even trending music that will elevate the mood of your clip.
Short and sweet – Most of us assume that the longer the video is, the better it will perform. This is not entirely true TikTok business recommends filming shorter clips yet punchy clips that will lock the viewer’s attention in an instant, and the ideal time would be 30 to 60 seconds. “Ultimately, the length of your TikTok videos should make sense for the message you’re trying to get across, but overall, shorter videos perform better,” states the above-mentioned source.
Show and tell – If it is a business you are promoting, a good tip is to show what the product is and inform the viewer.
Ensure that your video contains the following:
- Address users directly on camera
- Include a voice-over – spoken or speech-to-text
- Overlay concise and informative text
- Make your video accessible by including closed captions
Lastly, collaborate with other creators that you can draw inspiration from.
Also see: Top creators celebrated with awards and luxury prizes at DStv Content Creator Awards | Bona Magazine
