South African broadcaster Sizwe Dhlomo has thrown shade at The Kiffness after the Cape Town-based musician claimed he lost a half-a-million-rand brand deal for defending slain US conservative figure Charlie Kirk.
The Kiffness’ Bold Claim
David Scott, better known as The Kiffness, took to social media to allege that a R500,000 campaign deal collapsed because of his outspoken support for Kirk, who was assassinated in Utah last week. The musician even posted what appeared to be a rejection letter from the brand, which supposedly cited “reputational risk” as the reason for backing out.
While Scott framed the loss as the price of sticking to his beliefs, not everyone was convinced. Many South Africans online questioned whether such a deal ever existed, given his often-controversial internet persona.
Sizwe Dhlomo’s Brutal Response
Never one to mince his words, Dhlomo responded to the claim with trademark bluntness. “Lol! Who was dumb enough to pay you R500k to begin with?” he wrote on X, instantly sparking laughter and memes.
The clapback captured the general mood of scepticism online, with some users echoing Dhlomo’s disbelief and others defending Scott’s right to speak his mind, regardless of the financial fallout.
Public Reaction And Wider Debate
The exchange has triggered a larger conversation about the cost of free speech in South Africa’s influencer economy. Some believe brands are justified in distancing themselves from divisive commentary, while others argue that silencing public figures over their views sets a dangerous precedent.
On X, reactions ranged from humour to outrage. One user quipped, “The real loss is that someone thought The Kiffness was worth R500k in the first place,” while another argued, “Whether you agree with him or not, this shows how brands only want ‘safe’ voices.”
Why This Matters
The Kiffness has long been a polarising figure in South Africa’s cultural landscape. From satirical songs about lockdown rules to outspoken political commentary, he has built a reputation for wading into controversy. This latest episode underscores the risks public figures face when personal beliefs collide with commercial opportunities.
For Dhlomo, however, it seems the only takeaway is amusement. And judging by social media, he isn’t laughing alone.
Source: The South African
Image Source: The Kiffness on X
