Binance Pay has extended its reach in South Africa, enabling cryptocurrency payments at over 31,000 merchants nationwide through its integration with Zapper. This development allows consumers to use digital currencies for everyday purchases at various establishments, including FlySafair, Dischem, KFC drive-throughs, and Yuppiechef.
Beyond Zapper, Binance Pay is also available at other popular merchants such as Pick n Pay and Bootlegger.
To mark the rollout, Binance Pay is offering 50% cashback on all transactions at participating merchants starting 9 September 2025.
“Binance Pay is about giving South Africans freedom and flexibility in how they spend their money,” said Yande Nomvete, representative for Binance South Africa. “Through our partnership with Zapper, tens of thousands of merchants are now available to users, and the cashback promotion encourages first-time crypto payments.”
Mike Bryer, CEO of Zapper, added, “Our collaboration with Binance Pay enhances the payment options available to our extensive merchant network, facilitating seamless and secure transactions for both consumers and businesses.”
Enabling Seamless Payments
The rollout is supported by MoneyBadger, a South African fintech that simplifies cryptocurrency payments for businesses. This partnership allows merchants to accept cryptocurrency seamlessly, with settlements in South African Rand, helping both consumers and businesses participate in the growing digital payments ecosystem.
For Zapper merchants, users should request to pay with Zapper and then scan the Binance Pay QR code from their Binance app (Lite mode, top-right corner). First-time users must set up a Pay PIN and complete email and app verification, while returning users can pay quickly using their PIN or face verification.
Driving crypto adoption in South Africa
Over the past few weeks, Binance has seen a significant surge in South Africa, with tens of thousands of new users signing up and a rapid increase in transactions. The expansion reflects a broader trend of crypto adoption in the country, where consumers are exploring digital currencies as part of everyday payments.
Globally, Binance Pay’s merchant network now surpasses 63,000 merchants accepting crypto payments, and the platform has processed over 300 million transactions to date.
Industry Trends and Market Insights
A Mastercard-commissioned report estimates the continent’s digital payments economy will reach $1.5 trillion by 2030, driven by mobile wallets, digital banking, and fintech innovations.
In South Africa, card payments are projected to exceed $158 billion in 2025, reflecting a shift from cash to digital transactions. Additionally, the South African Reserve Bank’s Payment Ecosystem Modernisation (PEM) initiative aims to make digital payments faster, simpler, and more secure.
Cryptocurrency adoption is also rising. According to Chainalysis, Africa experienced the fastest relative growth in crypto users in 2025, with a 52% increase in on-chain crypto activity, led by countries including Kenya and South Africa
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