Makeup isn’t just about looking good—it’s about feeling good too. Experts say that the simple act of applying makeup can have powerful psychological benefits, from boosting confidence to creating a sense of routine and control.
Whether it’s the meditative strokes of a foundation brush or the instant mood lift of a bold red lip, a makeup routine can be a form of self-care, creativity, and even a little therapy. It’s not about covering up—it’s about showing up for yourself, one brushstroke at a time.
Registered psychotherapist specialising in depression, anxiety, and trauma, Dr Stephanie Boucher states that a structured routine, like a makeup routine, can provide stability and agency in times of depression and anxiety.
She also mentions that this boosts self-esteem by rekindling the desire to look and feel good, a message that can be sent to the brain. “Creativity allows for emotional release without words,” claims Stephanie.
According to Dr Mikki Lee Elembaby, a clinical psychologist, a makeup routine can improve emotional and social well-being by reducing self-consciousness in social situations and serving as an icebreaker for connecting with others.
Having a makeup routine can also enhance mood by acting as a form of ‘behavioural activation’, engaging in meaningful activities that improve mood, even when motivation is low, states Celeste Simmons, a psychologist.
“A behavioural activation is a psychological approach of engaging in something meaningful and pleasurable to improve mood, even if your motivation is low, Dr Celeste explains.”
Cosmetics can help manage anxiety and depression by providing control over the process and outcome. Shakaila Forbes-Bell, a consumer psychologist suggests that applying makeup can help control unsettling thoughts and overthinking.
The above expert explains that with an average person having 12,000 to 60,000 thoughts per day, 80 per cent negative and 95 per cent repetitive, applying makeup can break the negative cycle and allow individuals to be present at the moment.
