One thing about Tyla, she has been booked and busy since her rise to stardom, and her latest venture has seen the youngster joining Central Cee, Don Toliver and Lala Lisa on Bose’s latest advertisement for the Ultra Open Earbuds.
Anyone with internet connection has seen how Tyla has been keeping both local and international headlines alive as she has ruffled some feathers with her American audience following an incident involving Halle Bailey and Lil Nas X that occured at the MTV Video Music Awards (VMA).
Since this incident, there has been plenty of controversy surrounding the ‘Jump‘ hit-maker. However, unshaken by all the negativity, she seems to be keeping her head up and focusing on what is important, which is her career.
In her latest venture, Tyla has partnered with manufactering brand Bose, on their latest advert for their Ultra Open Earbuds. The project also involves international stars such as Central Cee, Lala Lisa and Don Toliver.
View this post on Instagram
The advert opens up with Tyla in her dressing room, seemingly preparing for a show, while she is visibly listening to music through her Bose buds. The ad then continues to show off the amazing features that the buds contain, describing the buds as, “A brilliant combination of innovative open-ear design, incredible audio, and all-day comfort.”
Collaborations such as these are an element that has been missing in Tyla’s stardom and it is refreshing to see her using the buzz her name is generating in positive ways which might elevate her career even further. This partnership in particular, is a great example of brand alignment, as everything is believable and authentic, which is refreshing, given the young artist is constantly placed in unfamiliar environments.
Also see: Showmax reaches news levels of petty with ‘Uppity Africans’ category
