Known for her thrilling romance novels, Colleen Hoover has become one of the most popular authors online and offline. Having sold over 20 million novels, how did Colleen Hoover manage to become one of the best-selling novelists?
A lot of Colleen Hoover’s popularity can be attributed to TikTok, specifically BookTok. Thanks to the social media app, in 2022, Colleen’s book sales surged by 661%. Her success proves the huge real life-impact of BookTok. Her romance novels have attracted a large audience of devoted fans who relate to her descriptions of young tortured love.
The book that started it all was her novel, Reminders of Him. Reminders of Him is a romance novel about a young mom with a troubled past. A college student named Aliisha Keens posted a video about the novel with the feeling that it would blow up on TikTok. Her hunch was correct as the video has currently been viewed over 700 000 times and is one of the highest-performing videos she’s ever posted.
It’s impossible to talk about Colleen Hoover without discussing her most popular novel to date, It Ends With Us. The novel spent up to 58 weeks on the New York Times’ bestseller list for combined print and e-book fiction. It has sold over 3 million copies according to the publication. The novel had been enjoyed by major celebrities like former Gossip Girl star, Blake Lively, and many had posted reviews of the novel on platforms like YouTube and TikTok.
It’s impossible to deny that Colleen Hoover has become the queen of BookTok. The platform helped to boost her career and turn her into the icon she is today. Her dark romance novels might not be everyone’s cup of tea, but her popularity is undeniable.
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