Boity Thulo, one of the country’s well renowned celebrities has cater-pilled the market. From being the cover star for our Boss Babe BONA issue for August, to launching a hair brand Be You with hair extension company Frontrow. The adorned rapper and TV personality has become a force to be reckoned with and no beat is holding her back.
Inspired by the many expectations placed on women today, Boity identifies what the Be You range hopes to achieve. ‘We have to be strong, we have to be independent. We are moms, wives, and we have to look made-up, but not too made-up. All we really should be is whoever we want to be,’ explains Thulo. ‘Our mantra ‘you do you,’ drives home the message of not subscribing to one standard of beauty. Instead, Be You will provide consumers with the tools to be whoever they want to be, and what beauty means to them,’ she adds.
The Be You range consists of three looks, each representing a different facet of Thulo’s personality:
1. Boss Bae: Fierce, in-charge, energetic. By running multiple companies, Thulo is a force to be reckoned with in the boardroom.
2. The Queen: Be it relaxing at home in front of the television, spending time with friends or cooking a dinner for two, she makes her own bliss.
3. Show stopper: She loves to turn heads wherever she goes.
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Boity mentions that as being a shareholder in the Frontrow holding company, she has been involved in the development of the new offering, the alignment of Be You by Boity and the distribution thereof.
However, as the BONA family, it has been very exciting to hold part of this new amazing journey. Not only is she leading the pack, she’s just getting started. This Women’s month we take a look at Boity and how she owns being a boss babe and her throne.
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To check out the all-revealing cover story, and share-in on the amazing inside-scope we had behind-the-scenes, get the new BONA issue today!
