Tracee Ellis Ross is launching a haircare brand

Tracee Ellis Ross is launching a haircare brand named Pattern. The star shared the exciting news on social media with a nude snap of herself showing off her luscious hair. This comes a few days after she penned a lengthy note about her hair journey.

Speaking on the line, Tracee shared that it’s specifically for curly, coily, and tight textured hair.⁠⠀She said in part: “Pattern Beauty is the result of 20 years of dreaming, 10 years in the making (I wrote my first brand pitch in 2008, right when girlfriends finished ) and 2 years of working with chemists. I’m so excited to share this with y’all.”

She continued: “I’m excited for PATTERN to join the natural hair movement, and to celebrate our hair for what it is: beautiful!”

Tracee Ellis Ross is launching a haircare brand. Congratulations!

 

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Thrilled to introduce PATTERN // my new hair care brand specifically for curly, coily, and tight textured hair.⁠⠀ ⁠⠀ @patternbeauty is the result of 20 years of dreaming, 10 years in the making (I wrote my first brand pitch in 2008, right when girlfriends finished ) and 2 years of working with chemists. I’m so excited to share this with y’all. ⁠⠀ ⁠⠀ @patternbeauty is here to empower and nourish curly, coily and tight-textured hair. 3b to 4c. The formulas are unique and packed with luscious & safe ingredients-trust me I know, because my panel and I tried 74 different samples to get these 7 formulas for phase one.⁠⠀ ⁠⠀ @patternbeauty is for those of us who need more than a quarter size of product. large conditioner sizes that actually fulfill the unmet needs of our community. accessible pricing because everyone should have access to their most beautiful hair in their own shower, and gorgeous packaging that conjures the legacy of our history and makes us all feel like the royalty that we are. ⁠⠀ ⁠⠀ I’m excited for PATTERN to join the natural hair movement, and to celebrate our hair for what it is: beautiful! The line will be available on patternbeauty.com this Monday, September 9 at 9am ET!!!! #RockYourPattern

A post shared by Tracee Ellis Ross (@traceeellisross) on Sep 3, 2019 at 6:02am PDT

SEE ALSO: Taraji P. Henson hints at an upcoming haircare line

 

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PATTERN is for those of us who need more than a quarter size of product. Large conditioner sizes that actually fulfill the unmet needs of our community. Unique formulas packed with luscious & safe ingredients. Accessible pricing, because everyone should have access to their most beautiful hair in their own shower. And gorgeous packaging that conjures the legacy of our history & makes us all feel like the royalty that we are. #RockYourPattern

A post shared by PATTERN (@patternbeauty) on Sep 3, 2019 at 6:13am PDT