Winnie Harlow announced as MAC Viva Glam ambassador

Make-up brand MAC Cosmetics has announced Winnie Harlow as its Viva Glam ambassador in celebration of the 25th anniversary of its campaign to fight HIV/AIDS around the world. The campaign sees 100% of all proceeds of the Viva Glam lipsticks sold in the UK and Ireland goes towards the funding of HIV/AIDS programs.

The brand shared the exciting news with snaps of the star paying tribute to the debut Viva Glam campaign by recreating RuPaul’s original shoot from 1994, the year she was born.

Winnie joins Rihanna, Taraji P. Henson and Nicki Minaj among others who have previously collaborated with MAC on Viva Glam.

Image: Winnie Harlow IG

Winnie Harlow announced as MAC Viva Glam ambassador. Congratulations to the star!

 

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Talk about a #throwback. ? Supermodel @winnieharlow recreates the iconic first-ever #VIVAGLAM campaign! A self-described VIVA GLAM super-fan, Winnie celebrates the irreverence, outrageous style and irrepressible love of life VIVA GLAM has been serving since 1994.

A post shared by M·A·C Cosmetics (@maccosmetics) on Apr 15, 2019 at 6:30am PDT

SEE ALSO: Jessica Nkosi is the new ambassador for Volvo!

 

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SURPRISE!! ?? THANK YOU @MACCosmetics for not only allowing me to be the new face of Mac Viva Glam, but using my Rupaul halloween costume inspo creative for the campaign! I worked hard to pull this look and shoot together with my team, Inspired by one of the greatest charitable campaigns from 1994 (the year i was born), and I’m excited to announce MAC is using it for the newest Viva Glam campaign. If you know me you know makeup is a love of mine so I’m speechless! There is no makeup campaign more ICONIC than the @MACcosmetics #VIVAGLAM campaign and I’m honored to work with them as they celebrate their 25t​h ​anniversary of Viva Glam ???❤️ #MACambassador

A post shared by ♔Winnie Harlow♔ (@winnieharlow) on Apr 15, 2019 at 6:33am PDT