Quiet luxury is less about displaying wealth and more about creating a sense of understated elegance. Rather than chasing logos or fleeting trends, the aesthetic focuses on quality, simplicity, craftsmanship and timeless choices. Also see: Lerato Nxumalo expands her empire with a luxury beauty salon The good news? You don’t need a designer budget to bring quiet […]
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Fashion Trends Taking Over South Africa Right Now South African fashion is having a major moment right now. From Johannesburg street style and Cape Town minimalism to Durban’s bold aesthetic and Pretoria’s luxury-inspired looks, fashion in South Africa feels more expressive, experimental, and locally influenced than ever before. And unlike previous years, people are no […]
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Recently, quiet luxury has been the buzz trend. Originating in fashion and lifestyle, it’s all about elegance without shouting, presence without performance. But what does that mean when it comes to beauty? What is quiet luxury in beauty? Quiet luxury in the beauty world is all about subtle sophistication. It doesn’t rely on glitter, graphic […]
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If you’ve been on TikTok recently, you’ve probably heard about the new quiet luxury trend. Viewed as a reaction to the mainstream maximalist Y2K-inspired fashion of the late 2010s and early 2020s, quiet luxury focuses more on minimalistic style choices. Flair magazine defines the term as the following, “Quiet luxury is all about quality over […]
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