LIFESTYLE
Woolworths’ MyDifference reshapes loyalty with data, personalisation and purpose
Since its launch last year, Woolworths’ MyDifference loyalty program has represented a major transformation in the way the retailer rewards, interacts with, and fosters lasting relationships with its customers. It has evolved from a conventional points-based system to one that is more personalised, transparent and insight-driven. Also see: “This Cow Had Medical Aid,” Mzansi Cracks Up […]
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