Digital Culture | Bona Magazine

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The shift from influence to ownership: How South Africa’s digital creators are building media empires

For the better part of a decade, South Africa’s creator economy operated on a straightforward transactional model. Digital talent cultivated online audiences across platforms like Instagram, YouTube, and TikTok, subsequently monetising that attention through sponsored posts, brand ambassadorships, and gifted product placements. Also see: Top creators celebrated with awards and luxury prizes at DStv Content […]

From Scrapbooks to Spotlight: How Social Media Became a Stage

How Social Media Shifted from Sharing to Performing Not too long ago, social media felt like a warm, messy scrapbook. We posted blurry family photos, silly selfies, and random musings about our day. Friends would comment, laugh, or ask how we were really doing. These feeds were imperfect, personal, and full of life—a reflection of […]

“Did We Just Watch a Birth on Twitch?” Inside the Livestream That Broke the Internet

When “Going Live” Means… Giving Birth At this point, the internet shouldn’t surprise us, but every so often, someone finds a way to push the line even further. Enter Fandy, a well-known Twitch streamer who decided that instead of a maternity shoot or a birth vlog posted weeks later, she’d bring her audience into the […]

Tag: Digital Culture

The shift from influence to ownership: How South Africa’s digital creators are building media empires

From Scrapbooks to Spotlight: How Social Media Became a Stage

“Did We Just Watch a Birth on Twitch?” Inside the Livestream That Broke the Internet

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